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Eat This Add That // Kellogg’s All Bran

msutton — Mon, 14 Feb 2011 00:37:37 +0000

Communicate the alternate ways of eating All Bran Cereal and the health benefits of including All Bran in your daily diet. In the expanded panel the alternate ways of eating All Bran are displayed visually with a small description and a recipe can be printed directly from the banner.

Expressions of Devotion // Purina Fancy Feast

msutton — Sun, 13 Feb 2011 00:38:13 +0000

The web banner portion of an overall campaign themed with the idea of exquisite ways to express devotion as a daily occurrence. It utilizes the pop-up book style and the hope was to be able to Integrate user’s Facebook posts about their ways to display expressions of devotion into the banner.

Fall Challenge // Kellogg’s Special K

msutton — Sat, 12 Feb 2011 00:38:36 +0000

Utilizing the quirkiness of Robert Verdi as the Jean Genie we developed an interactive video banner. Upon rollover the user can ask a question of the Jean Genie or select from the list of drop-down questions. While through the experience reiterating Special K as way to drop a jean size during the season when women turn in their summer dresses for fall jeans.

Back to School (Mom’s Homeroom) // Kellogg’s Mini-Wheats

msutton — Fri, 11 Feb 2011 00:39:02 +0000

To show how Mom’s Homeroom on msn.com can help Mom’s prepare her kids for the back to school season. Upon roll over a short teaser video plays communicating what type of content is available on the site for them.

Back to School // Kellogg’s Mini-Wheats

msutton — Thu, 10 Feb 2011 00:39:26 +0000

The online portion of Mini-Wheats back to school campaign. Communicating feeding your children Mini-Wheats will help keep your them full and focused during back to school season and the rest of the school year. Once the user rolls over the web banner they can to explore the content of the desk and partake in mini-activities.

Frootoctopus // Kellogg’s Froot Loops

msutton — Tue, 08 Feb 2011 10:51:29 +0000

Utilizing the content of the TV spot Fruitoctopus adventure we drive the user to play latest game on Frootloops.com.

Match Mania + Keep Away // Kellogg’s Froot Loops

msutton — Tue, 08 Feb 2011 00:40:38 +0000

Develop a couple games based on the TV spot that allows the user to partake in Toucan Sam and the nephew’s latest adventure.

Miles Sweepstakes // United Mileage Plus

msutton — Sun, 06 Feb 2011 08:41:08 +0000

A micro site dedicated to Mileage Plus members to inform and encourage using their miles. It allows them to explore ways to redeem their miles and the broad spectrum of items available to redeem their miles towards while encouraging frequent visits through a dream vacation sweepstakes and daily prizes.

Maxima Lunch page // Maytag

msutton — Sat, 05 Feb 2011 08:41:30 +0000

A micro site for the launch of the Maxima Washer & Dryer that features the TV spot and is the destination for consumers who are wanting to find out more about the Maxima Washer and it’s features.

Townhouse Perfect Pairing // Kellogg’s Townhouse Crackers

msutton — Fri, 04 Feb 2011 00:42:21 +0000

Using the lighthearted device of dressing up fingers to display, encourage and inform the users of the diverse way to make Town House crackers part of their everyday occasion. On roll over the user can explore all the ways they can top their Town House Crackers.