Eat This Add That // Kellogg’s All Bran
Communicate the alternate ways of eating All Bran Cereal and the health benefits of including All Bran in your daily diet. In the expanded panel the alternate ways of eating All Bran are displayed visually with a small description and a recipe can be printed directly from the banner.
Expressions of Devotion // Purina Fancy Feast
The web banner portion of an overall campaign themed with the idea of exquisite ways to express devotion as a daily occurrence. It utilizes the pop-up book style and the hope was to be able to Integrate user’s Facebook posts about their ways to display expressions of devotion into the banner.
Fall Challenge // Kellogg’s Special K
Utilizing the quirkiness of Robert Verdi as the Jean Genie we developed an interactive video banner. Upon rollover the user can ask a question of the Jean Genie or select from the list of drop-down questions. While through the experience reiterating Special K as way to drop a jean size during the season when women turn in their summer dresses for fall jeans.
Back to School (Mom’s Homeroom) // Kellogg’s Mini-Wheats
To show how Mom’s Homeroom on msn.com can help Mom’s prepare her kids for the back to school season. Upon roll over a short teaser video plays communicating what type of content is available on the site for them.
Back to School // Kellogg’s Mini-Wheats
The online portion of Mini-Wheats back to school campaign. Communicating feeding your children Mini-Wheats will help keep your them full and focused during back to school season and the rest of the school year. Once the user rolls over the web banner they can to explore the content of the desk and partake in mini-activities.
Frootoctopus // Kellogg’s Froot Loops
Utilizing the content of the TV spot Fruitoctopus adventure we drive the user to play latest game on Frootloops.com.
Townhouse Perfect Pairing // Kellogg’s Townhouse Crackers
Using the lighthearted device of dressing up fingers to display, encourage and inform the users of the diverse way to make Town House crackers part of their everyday occasion. On roll over the user can explore all the ways they can top their Town House Crackers.
Simply Tea // Swiss tea
For a consumer wanting to avoid high fructose corn syrup and artificial preservatives Swiss Tea is your simple alternative for ice tea.